According to the Vietnam Trade Promotion Agency (Vietrade), the second batch of lychees will leave for France this week.
Just three days after hitting the shelves of the Asia supermarket chain, lychees from Thanh Ha , labelled with Vietrade’s itrace247 origin tracing stamp, sold out.
Many French buyers expressed astonishment at the sweetness and fragrance of the fruit while Vietnamese buyers said they were moved as they have not seen the fruit on sale in Paris for a long time.
Despite the price of EUR18 per 1-kilogram box, many customers bought up to 5 kilograms for their families and friends.
In addition, some interested in the product origin were surprised to know that they could access full information about the lychees, from cultivation to harvest history, packaging and quality certificates, with their smartphones.
According to Vu Anh Son at the Vietnamese trade mission in France, many food products sold in France have to comply with requirements on origin tracing but such requirements have yet to be imposed on imported agricultural produce.
The origin tracing stamps on Vietnamese lychees demonstrate the responsible and consumer-centric export policy of the Vietnamese government.
To continue promoting Vietnamese lychees in France, the Vietnamese Embassy plans to set up a booth at the Vietnam Food Festival scheduled to take place on June 19 in Paris.
The festival is expected to attract a large number of local residents as the French government has begun to allow the organisation of outdoor events.
Currently Vietrade and the Vietnamese trade mission in France are actively looking for new French importers to boost the export of Vietnamese agricultural produce to the European country.